Over the past seven years our company has hired the services of Cathy McIntyre and Strategic Initiatives to conduct qualitative research for numerous projects, ranging from advertising concept testing to product taste tests. On each one of these projects, Cathy has played a major role in finalizing the research methodology and in questionnaire design. Cathy is also a very skilled moderator who finds a balance between keeping the groups focused and on track, and ensuring that every respondent has full opportunity to express their opinions openly. I am sure we will be asking Cathy and her team to help us with many projects in the future.”

– Vice President, Marketing and Communications, Retail Food Chain

Strategic Initiatives was a great help to the College as we worked to better understand the publication-related needs of our many stakeholders. Cathy McIntyre provided quick, professional insight into how best to achieve our goals, and stick-handled all the set up and execution of the research project. Her final report was clear, concise, and – most important – actually helpful in getting us into the heads of our clients.”

– Associate Director, College & Community Relations, Post Secondary Educational Institution

Cathy McIntyre is a very personable and thorough qualitative researcher with an excellent background in marketing strategy. Cathy’s unique background combines in-depth experience in strategy development and top-notch ability as a focus group moderator – a very valuable combination. Our management was very pleased with the work she did for us.”

– Manager, Marketing Research, Regional Transportation Authority

It was our pleasure to hire Cathy McIntyre and her firm Strategic Initiatives to conduct focus group research. This research was necessitated by our plans to rebrand our shopping centre. Cathy was not only well organized and efficient but she was very thorough and knowledgeable. We were impressed with the amount of research that she and her firm undertook prior to even being awarded the job. Cathy’s calm demeanor made all the focus group participants feel at ease and she easily guided them in the necessary direction. The final report was timely and well put together and greatly assisted us in our rebranding process.”

– General Manager, Regional Shopping Centre

Working with Strategic Initiatives on an online focus group research project for our client was a comfortable and collaborative effort from the start. Strategic Initiatives was clear about explaining their processes, making sure that we had a comprehensive understanding of what each step entailed, the software that would be used and the costs involved, as well as potential opportunities and challenges. Both we and our client were pleased with the analysis of the research findings that Strategic Initiatives provided, and felt that the project yielded meaningful and worthwhile results that helped guide our client’s marketing decision-making.”

– Account Supervisor, Advertising and Communications Agency

It was our pleasure to work with Strategic Initiatives on a comprehensive stakeholder consultation for the Airport. Cathy’s professionalism and calm demeanor put her interviewees at ease immediately. The information she gathered provided us with valuable insight that helped us to shape our brand direction. Throughout the process, Cathy was there to provide us with guidance and professional counsel. We thoroughly enjoyed working with her and would recommend Strategic Initiatives to any clients who wish to include the depth of a research component in their public relations program.”

– Marketing & Public Communications Manager, Regional Airport Commission

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