In Praise of “Little Data”

Cathy Whitehead McIntyre

Clearly we live in the era of “big data”. Businesses are collecting, processing, using and storing more information than ever before. In fact, you could say that more and more companies are in the business of gathering “extreme data”. But what on earth are they doing with all that data? And how can they possibly extract real value, in the form of meaningful insights, from such large volumes of data?

 

Top 5 FAQs: My Answers To Your Most Frequently Asked Pre- & Post-Event Survey Questions

Cathy Whitehead McIntyre

Pre-event surveys and post-event evaluations provide rich feedback and input for effectively planning and assessing the success of events and conferences. While actually completing these evaluations (as a delegate, sponsor or exhibitor) should be quick and easy, they do require thoughtful planning in order to maximize their value. As I have been involved in helping clients take advantage of the learning to be had from pre-event surveys and post-event evaluations, I’ve answered hundreds of questions about how best to design them and analyze the results. Here are my answers to the top five FAQs that I field most often:

“Why We Buy” – The Science Behind Consumers’ In-Store Behaviour

Cathy Whitehead McIntyre

Understanding the purchasing behaviour of target markets – really knowing why consumers make the decisions they do – is imperative for informing marketing decision-making and providing the insights that allow brands to deliver real value to customers. What happens in-store can impact the behaviours, motivations and decision-making processes of target audiences – and it’s a fascinating arena to explore.