People from all walks of life love to participate in focus groups. Why? For many people, the answer is simply because they’re fun. In fact, it’s not unusual for people who have just completed a group to tell me how much they enjoyed the process and inquire about how they can do it again. So if you’re wondering why it is exactly that people find focus groups enjoyable, here are a few of the reasons:
A Place to Be Heard
Everyone has an opinion, and most of us want to share it. Whether it’s at the water cooler at the office or over coffee with a friend, folks like to talk about how they feel about stuff. They want their opinions to be heard – about everything from current affairs to how products and services could be improved, to how they would make the world a better place! Focus group participants are always saying to me how much they love the fact that Company ABC cares enough about their opinions to ask, and how much they love having a chance to share.